Best Global Brands

Name: Best Global Brands
Brand: VDM Verlag
SKU: 9783639376173
Price: 1173 CZK
Availability: InStock

The Secret Recipes of Apple and Google

Autor: Julian Kutos

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 173 Kč

This book explains the definition of "best global brands", which is a term used in the Interbrand ra...

Informace o knize

Autor

Julian Kutos

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

EAN

9783639376173

ISBN

363937617X

Enbook ID

06844221

Vydavatel

VDM Verlag

Hmotnost

104

Rozměry

152 x 229 x 4

Kompletní popis

This book explains the definition of "best global brands", which is a term used in the Interbrand ranking of 2010. The book covers how this ranking is created and who the current leaders are in terms of brand value. In 2010, two brands in particular proved to be highly successful: Google and Apple. The rest of the book discusses both Google and Apple's general business strategies, how they create new products and their marketing and advertising strategies over the last few years and analyses the keys to their success. A detailed analysis of their actions is necessary in order to discover a secret recipe behind their methodology. The conclusion discusses the "secret recipe" of both companies through a simple formula that can guide and give directions to other companies to enhance their success.

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Best Global Brands

The Secret Recipes of Apple and Google

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také