Best-Worst Scaling

Name: Best-Worst Scaling
Brand: Cambridge University Press
SKU: 9781107043152
Price: 1861 CZK
Availability: InStock

Theory, Methods and Applications

Autor: Jordan J Louviere

Jazyk:

Vazba: Pevná

Vydavatel: Cambridge University Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 861 Kč

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that...

Informace o knize

Autor

Jordan J Louviere

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

360

EAN

9781107043152

ISBN

1107043158

Enbook ID

09160622

Vydavatel

Cambridge University Press

Hmotnost

796

Rozměry

256 x 183 x 23

Kompletní popis

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

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Best-Worst Scaling

Theory, Methods and Applications

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