Beyond Consumer Marketing

Name: Beyond Consumer Marketing
Brand: SAGE Publications Inc
SKU: 9780761932581
Price: 562 CZK
Availability: InStock

Sectoral Marketing and Emerging Trends

Autor: J. S. Panwar

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-20 dnů

562 Kč

Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of ma...

Informace o knize

Autor

J. S. Panwar

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2004

Stránek

508

EAN

9780761932581

ISBN

0761932585

Enbook ID

04684685

Vydavatel

SAGE Publications Inc

Hmotnost

560

Rozměry

139 x 215 x 23

Kompletní popis

Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous examination. Beyond Consumer Marketing presents a holistic and comprehensive analysis of some these emerging sectors of the Indian economy. It begins with an overview of the present marketing situation in various sectors of the Indian economy. J S Panwar then provides a detailed, micro-level discussion of a variety of key areas including: - Agricultural and rural marketing - Services marketing -Non-profit and social marketing - Time-based competition - E-commerce in marketing - Packaging and branding - Retailing -Consumer rights and environment protection

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Nejčastěji hledané

Categories

Authors

Publishers

Produkty

Produkty

Beyond Consumer Marketing

Sectoral Marketing and Emerging Trends

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také