Black Gold

Name: Black Gold
Brand: HarperCollins Publishers (New Zealand)
SKU: 9781775542186
Price: 397 CZK
Availability: InStock

The story of how the All Blacks became rugby's most valuable asset

Autor: Gregor Paul

Jazyk:

Vazba: Brožovaná

Vydavatel: HarperCollins Publishers (New Zealand)

Dostupnost: 50 % šance

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Power, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produ...

Informace o knize

Autor

Gregor Paul

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2023

Stránek

320

EAN

9781775542186

Enbook ID

44055834

Vydavatel

HarperCollins Publishers (New Zealand)

Hmotnost

399

Rozměry

155 x 235 x 25

Kompletní popis

Power, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produce the jewel in world rugby's crown? In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified. From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked? Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.

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Black Gold

The story of how the All Blacks became rugby's most valuable asset

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také