Boundary Spanning Elements and the Marketing Function in Organizations

Name: Boundary Spanning Elements and the Marketing Function in Organizations
Brand: Springer International Publishing AG
SKU: 9783319134390
Price: 1147 CZK
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Concepts and Empirical Studies

Autor: Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Jazyk:

Vazba: Pevná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele

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This book presents current research on boundary spanning elements. The editors bring together extant...

Informace o knize

Autor

Sunil Sahadev, Keyoor Purani, Neeru Malhotra

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

173

EAN

9783319134390

ISBN

3319134396

Enbook ID

09038582

Vydavatel

Springer International Publishing AG

Hmotnost

414

Rozměry

442 x 245 x 16

Kompletní popis

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také