Brainjacking

Name: Brainjacking
Brand: Icon Books
SKU: 9781837731503
Price: 404 CZK
Availability: InStock

Autor: Brian Clegg

Jazyk:

Vazba: Pevná

Vydavatel: Icon Books

Dostupnost: Skladem u dodavatele

Odesíláme za 3-6 dnů

404 Kč

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover...

Informace o knize

Autor

Brian Clegg

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2024

Stránek

288

EAN

9781837731503

ISBN

1837731500

Enbook ID

45158970

Vydavatel

Icon Books

Hmotnost

498

Kompletní popis

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.

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Brainjacking

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Kompletní popis

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