Brainjacking

Name: Brainjacking
Brand: Icon Books
SKU: 9781837731510
Price: 228 CZK
Availability: InStock

Autor: Brian Clegg

Jazyk:

Vazba: Brožovaná

Vydavatel: Icon Books

Dostupnost: Skladem u dodavatele

Odesíláme za 3-6 dnů

228 Kč

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and in...

Informace o knize

Autor

Brian Clegg

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2026

Stránek

288

EAN

9781837731510

ISBN

1837731519

Enbook ID

49740813

Vydavatel

Icon Books

Hmotnost

228

Kompletní popis

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

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Brainjacking

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Kompletní popis

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