Kniha Brand Asset Management Scott M. Davis

Brand Asset Management

Driving Profitable Growth Through Your Brands

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
347
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2002
Stránek
288
EAN
9780787963941
ISBN
0787963941
Enbook ID
04920587
Hmotnost
358
Rozměry
155 x 228 x 21

Kompletní popis

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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