Brand Management

Name: Brand Management
Brand: PEARSON Education Limited
SKU: 9780273655053
Price: 1858 CZK
Availability: InStock

Autor: Rik Riezebos

Jazyk:

Vazba: Brožovaná

Vydavatel: PEARSON Education Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

1 858 Kč

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest....

Informace o knize

Autor

Rik Riezebos

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2002

Stránek

352

EAN

9780273655053

ISBN

0273655051

Enbook ID

04047953

Vydavatel

PEARSON Education Limited

Hmotnost

654

Rozměry

189 x 247 x 19

Kompletní popis

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

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Brand Management

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