Brand Manners

Name: Brand Manners
Brand: John Wiley & Sons Inc
SKU: 9780470856109
Price: 428 CZK
Availability: InStock

How to create the self-confident organisation to live the brand

Autor: Hamish Pringle, William Gordon

Jazyk:

Vazba: Brožovaná

Vydavatel: John Wiley & Sons Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

428 Kč

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? Ho...

Informace o knize

Autor

Hamish Pringle, William Gordon

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2003

Stránek

336

EAN

9780470856109

ISBN

0470856106

Enbook ID

04886362

Vydavatel

John Wiley & Sons Inc

Hmotnost

556

Rozměry

156 x 229 x 21

Kompletní popis

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? How often has a customer query in the retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand--focused company is to ensure that the whole organisation actually a livesa the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a a self--confidenta organisation.

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Brand Manners

How to create the self-confident organisation to live the brand

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také