Kniha Brand Power Paul Stobart

Brand Power

Autor: Paul Stobart
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 11-15 dnů
2 567
In this study, brand owners put forward their views on the power and importance of their brands. The...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1994
Stránek
271
EAN
9780333570135
ISBN
9780333570135
Enbook ID
06546622
Vydavatel
Hmotnost
700
Rozměry
159 x 240 x 19

Kompletní popis

In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.

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