Brand Romance

Name: Brand Romance
Brand: PALGRAVE MACMILLAN
SKU: 9781137369000
Price: 1311 CZK
Availability: InStock

Autor: Neil Gridley, Yasushi Kusume

Jazyk:

Vazba: Pevná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele v malém množství

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with t...

Informace o knize

Autor

Neil Gridley, Yasushi Kusume

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2013

Stránek

235

EAN

9781137369000

ISBN

1137369000

Enbook ID

04771479

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

458

Rozměry

221 x 147 x 20

Kompletní popis

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.

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Brand Romance

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