Kniha Brand Romance Yasushi Kusume

Brand Romance

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 310
For brands to succeed in a competitive environment they need to build a 'loving' relationship with t...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2013
Stránek
235
EAN
9781349474813
Enbook ID
12044708
Vydavatel
Hmotnost
320
Rozměry
140 x 216 x 13

Kompletní popis

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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