Brand Valuation

Name: Brand Valuation
Brand: Taylor & Francis Ltd
SKU: 9781138616899
Price: 1570 CZK
Availability: InStock

Autor: Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,

Jazyk:

Vazba: Brožovaná

Vydavatel: Taylor & Francis Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

1 570 Kč

Brand Valuation sets out the economics and finance factors explaining the value and volatility of br...

Informace o knize

Autor

Luc (ESSEC Business School) Paugam, Andre, Paul (University of Lausanne, Switzerland), Philippe, Henri (Partner, Accuracy--Paris (France)), Harfouche,

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2018

Stránek

184

EAN

9781138616899

ISBN

9781138616899

Enbook ID

19196103

Vydavatel

Taylor & Francis Ltd

Hmotnost

300

Rozměry

227 x 152 x 21

Kompletní popis

Brand Valuation sets out the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost-based methods, the excess earnings approach, the relief-from-royalty method or the revenue premium approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation technique. The book presents the relevant context of brand valuation including the currently applicable accounting and valuation standards and also discusses the proprietary models developed by certain brand consulting firms.

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Brand Valuation

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