Kniha Branded Conservatives COSGROVE

Branded Conservatives

Autor: COSGROVE
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 5-8 dnů
986
This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2007
Stránek
364
EAN
9780820474656
ISBN
9780820474656
Enbook ID
01209293
Hmotnost
506
Rozměry
229 x 154 x 20

Kompletní popis

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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