Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 9780820474656
Price: 986 CZK
Availability: InStock

Autor: COSGROVE

Jazyk:

Vazba: Brožovaná

Vydavatel: Peter Lang Publishing Inc

Dostupnost: Skladem u dodavatele

Odesíláme za 5-8 dnů

986 Kč

This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Informace o knize

Autor

COSGROVE

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2007

Stránek

364

EAN

9780820474656

ISBN

9780820474656

Enbook ID

01209293

Vydavatel

Peter Lang Publishing Inc

Hmotnost

506

Rozměry

229 x 154 x 20

Kompletní popis

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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Branded Conservatives

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