Branded Content

Name: Branded Content
Brand: Anim Publishing
SKU: 9786138188353
Price: 2671 CZK
Availability: InStock

Autor: Norton Fausto Garfield

Jazyk:

Vazba: Brožovaná

Vydavatel: Anim Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 8-11 dnů

2 671 Kč

Please note that the content of this book primarily consists of articles available from Wikipedia or...

Informace o knize

Autor

Norton Fausto Garfield

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2011

Stránek

EAN

9786138188353

ISBN

6138188357

Enbook ID

06899619

Vydavatel

Anim Publishing

Hmotnost

136

Rozměry

152 x 229 x 5

Kompletní popis

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.

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