Branded Mind

Name: Branded Mind
Brand: Kogan Page Ltd
SKU: 9780749461256
Price: 965 CZK
Availability: InStock

Autor: Erik du Plessis

Jazyk:

Vazba: Pevná

Vydavatel: Kogan Page Ltd

Dostupnost: Skladem u dodavatele

Odesíláme za 9-15 dnů

965 Kč

"The Branded Mind" is about how people think, and particularly how people think about brands. It exp...

Informace o knize

Autor

Erik du Plessis

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2011

Stránek

272

EAN

9780749461256

ISBN

074946125X

Enbook ID

04346199

Vydavatel

Kogan Page Ltd

Hmotnost

568

Rozměry

166 x 243 x 22

Kompletní popis

"The Branded Mind" is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

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Branded Mind

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