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Kniha Branding Edge Natasha Koprivica

Branding Edge

Autor: Natasha Koprivica
Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Golden Ratio Media
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
647 Kč
In asset management, performance is expected. Trust is not.Branding Edge explains why many highly ca...

Informace o knize

Autor
Natasha Koprivica
Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2026
Stránek
214
EAN
9798256025540
Enbook ID
53224547
Vydavatel
Golden Ratio Media
Hmotnost
458
Rozměry
152 x 229 x 13

Kompletní popis

In asset management, performance is expected. Trust is not.

Branding Edge explains why many highly capable investment managers fail to differentiate themselves with institutional allocators and why others succeed. Drawing on decades of global capital-raising experience, the book re-frames branding as a core discipline of credibility, not a marketing exercise.

Moving beyond decks, slogans, and performance narratives, Branding Edge focuses on what sophisticated allocators actually evaluate: clarity of purpose, disciplined positioning, and consistency between strategy and communication. It shows why so many managers sound interchangeable-and how the most credible firms establish conviction, coherence, and trust over time.