Branding the Teleself

Name: Branding the Teleself
Brand: Lexington Books
SKU: 9780739117347
Price: 1413 CZK
Availability: InStock

Media Effects Discourse and the Changing Self

Autor: Ernest A. Hakanen

Jazyk:

Vazba: Brožovaná

Vydavatel: Lexington Books

Dostupnost: Skladem u dodavatele

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Branding the Teleself is a discourse on the standard history social scientific study of media effect...

Informace o knize

Autor

Ernest A. Hakanen

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

134

EAN

9780739117347

ISBN

0739117343

Enbook ID

04668729

Vydavatel

Lexington Books

Hmotnost

218

Rozměry

155 x 230 x 10

Kompletní popis

Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.

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Branding the Teleself

Media Effects Discourse and the Changing Self

Informace o knize

Kompletní popis

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