Kniha Branding John M. Murphy

Branding

A Key Marketing Tool

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
3 937
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingu...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1991
Stránek
220
EAN
9780333560761
ISBN
0333560760
Enbook ID
04595375
Vydavatel
Hmotnost
505
Rozměry
155 x 235 x 14

Kompletní popis

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

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