Kniha Brandjack Langley Quentin

Brandjack

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: Palgrave Macmillan
Dostupnost: 50 % šance
Prohledáme celý svět
278
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communi...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2014
Stránek
307
EAN
9781137375353
ISBN
1137375353
Enbook ID
02262017
Vydavatel
Hmotnost
514
Rozměry
137 x 224 x 23

Kompletní popis

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'. Containing over 90 engaging case studies, from BP to Beyonce, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

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