Kniha Brands Marcel Danesi

Brands

Autor: Marcel Danesi
Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: 50 % šance
Prohledáme celý svět
1 251
Deals with brands and brand identity, outlining their historical origins and their increasing centra...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2006
Stránek
176
EAN
9780415279987
ISBN
9780415279987
Enbook ID
06673198
Hmotnost
260
Rozměry
139 x 215 x 10

Kompletní popis

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.

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