Kniha Brands Jonathan E. Schroeder

Brands

Interdisciplinary Perspectives

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 10-18 dnů
5 440
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a cen...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2015
Stránek
390
EAN
9781138787964
ISBN
9781138787964
Enbook ID
06673200
Hmotnost
738
Rozměry
164 x 242 x 27

Kompletní popis

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran

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