Kniha Brands Jonathan E. Schroeder

Brands

Interdisciplinary Perspectives

Jazyk: Angličtina
Vazba: Brožovaná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 431
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a cen...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
390
EAN
9780367870171
ISBN
0367870177
Enbook ID
25355710
Hmotnost
730
Rozměry
156 x 234 x 18

Kompletní popis

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran

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