Breaking Up America

Name: Breaking Up America
Brand: University of Chicago Press
SKU: 9780226817491
Price: 2512 CZK
Availability: InStock

Advertisers and the New Media World

Autor: Joseph Turow

Jazyk:

Vazba: Pevná

Vydavatel: University of Chicago Press

Dostupnost: Skladem u dodavatele v malém množství

Odesíláme za 13-18 dnů

2 512 Kč

A study of target marketing, this text exposes the advertising industry and its strategies for homin...

Informace o knize

Autor

Joseph Turow

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

1997

Stránek

256

EAN

9780226817491

Enbook ID

04550128

Vydavatel

University of Chicago Press

Hmotnost

490

Rozměry

156 x 233 x 21

Kompletní popis

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

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Breaking Up America

Advertisers and the New Media World

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také