Kniha Building Brand Identity - A Strategy for Success in a Hostile Marketplace Lynn B. Upshaw

Building Brand Identity - A Strategy for Success in a Hostile Marketplace

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 156
Using a practical analytical approach, this timely work presents information and insights on the dai...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1995
Stránek
368
EAN
9780471042204
ISBN
047104220X
Enbook ID
04887269
Hmotnost
708
Rozměry
164 x 241 x 28

Kompletní popis

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

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