Building Brands Directly

Name: Building Brands Directly
Brand: Palgrave Macmillan
SKU: 9781349137732
Price: 1186 CZK
Availability: InStock

Creating Business Value from Customer Relationships

Autor: Stewart Pearson

Jazyk:

Vazba: Brožovaná

Vydavatel: Palgrave Macmillan

Dostupnost: Skladem u dodavatele

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New competition, technology and economics have changed the behaviour of markets and the practice of...

Informace o knize

Autor

Stewart Pearson

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

1996

Stránek

431

EAN

9781349137732

ISBN

1349137731

Enbook ID

03614457

Vydavatel

Palgrave Macmillan

Hmotnost

674

Rozměry

155 x 235 x 23

Kompletní popis

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

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Building Brands Directly

Creating Business Value from Customer Relationships

Informace o knize

Kompletní popis

Mohlo by vás zajímat

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