Business Development: A Guide to Small Business Strategy

Name: Business Development: A Guide to Small Business Strategy
Brand: Taylor & Francis Ltd
SKU: 9781138148819
Price: 5324 CZK
Availability: InStock

A guide to small business strategy

Autor: Butler

Jazyk:

Vazba: Pevná

Vydavatel: Taylor & Francis Ltd

Dostupnost: 50 % šance

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5 324 Kč

''Business Development'' provides a readable and practical book for the growth and development of bu...

Informace o knize

Autor

Butler

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2016

Stránek

208

EAN

9781138148819

ISBN

9781138148819

Enbook ID

13822168

Vydavatel

Taylor & Francis Ltd

Hmotnost

458

Rozměry

240 x 164 x 18

Kompletní popis

''Business Development'' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses.

All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way.

The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner''s own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.

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Business Development: A Guide to Small Business Strategy

A guide to small business strategy

Informace o knize

Kompletní popis

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