Business Development

Name: Business Development
Brand: Springer Fachmedien Wiesbaden
SKU: 9783658388430
Price: 1231 CZK
Availability: InStock

Processes, Methods and Tools

Autor: Andreas Kohne

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer Fachmedien Wiesbaden

Dostupnost: Skladem u dodavatele

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This reference book provides a compact overview of the increasingly important topic of Business Deve...

Informace o knize

Autor

Andreas Kohne

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2023

Stránek

162

EAN

9783658388430

Enbook ID

39508317

Vydavatel

Springer Fachmedien Wiesbaden

Hmotnost

324

Rozměry

237 x 168 x 19

Kompletní popis

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.

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Business Development

Processes, Methods and Tools

Informace o knize

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