Kniha Business-Driven Research & Development Ashok S. Ganguly

Business-Driven Research & Development

Managing Knowledge to Create Wealth

Jazyk: Angličtina
Vazba: Pevná
Vydavatel: PALGRAVE MACMILLAN
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
2 567
Aiming to demonstrate how science and technology can be managed in order to meet well-defined busine...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
1999
Stránek
202
EAN
9780333776506
ISBN
033377650X
Enbook ID
04599384
Vydavatel
Hmotnost
476
Rozměry
140 x 216 x 16

Kompletní popis

Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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