Kniha Business-Driven Research & Development Ashok S. Ganguly

Business-Driven Research & Development

Managing Knowledge to Create Wealth

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Palgrave Macmillan
Dostupnost: Skladem u dodavatele v malém množství
Odesíláme za 13-18 dnů
1 310
Business-Driven Research & Development demonstrates how science and technology can be managed in ord...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
1999
Stránek
202
EAN
9781349417124
Enbook ID
12043266
Vydavatel
Hmotnost
255
Rozměry
133 x 203 x 12

Kompletní popis

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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