Business Process Blueprinting

Name: Business Process Blueprinting
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658037284
Price: 1762 CZK
Availability: InStock

A Method for Customer-Oriented Business Process Modeling

Autor: Michael Hewing

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele

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Though customer orientation is recommended in Business Process Management, current modeling methods...

Informace o knize

Autor

Michael Hewing

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2013

Stránek

229

EAN

9783658037284

ISBN

3658037288

Enbook ID

02094186

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

3251

Rozměry

148 x 210 x 212

Kompletní popis

Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company s processes. To ensure a long-lasting requirement of a firm s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.

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Business Process Blueprinting

A Method for Customer-Oriented Business Process Modeling

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také