Business Research Methodology

Name: Business Research Methodology
Brand: Springer Nature Switzerland AG
SKU: 9783030768560
Price: 3125 CZK
Availability: InStock

Research Process and Methods

Autor: Sergey K. Aityan

Jazyk:

Vazba: Pevná

Vydavatel: Springer Nature Switzerland AG

Dostupnost: Skladem u dodavatele

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3 125 Kč

This book introduces students to major research processes and methods used in business research. The...

Informace o knize

Autor

Sergey K. Aityan

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2022

Stránek

518

EAN

9783030768560

ISBN

3030768562

Enbook ID

37628896

Vydavatel

Springer Nature Switzerland AG

Hmotnost

963

Rozměry

155 x 235 x 35

Kompletní popis

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

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Business Research Methodology

Research Process and Methods

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také