Business Research Methods and Statistics Using SPSS

Name: Business Research Methods and Statistics Using SPSS
Brand: SAGE Publications Inc
SKU: 9781412945301
Price: 1159 CZK
Availability: InStock

Autor: Robert P. Burns, Richard Burns

Jazyk:

Vazba: Brožovaná

Vydavatel: SAGE Publications Inc

Dostupnost: Skladem u dodavatele

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1 159 Kč

Ideal for those with a minimum of mathematical and statistical knowledge, "Business Research Methods...

Informace o knize

Autor

Robert P. Burns, Richard Burns

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

560

EAN

9781412945301

ISBN

1412945305

Enbook ID

04433169

Vydavatel

SAGE Publications Inc

Hmotnost

1008

Rozměry

187 x 229 x 30

Kompletní popis

Ideal for those with a minimum of mathematical and statistical knowledge, "Business Research Methods and Statistics Using SPSS" provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research.A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: understand the importance and application of statistics and quantitative methods in the field of business; design effective research studies; interpret statistical results; use statistical information meaningfully; and, use SPSS confidently.

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Business Research Methods and Statistics Using SPSS

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