Business Research

Name: Business Research
Brand: Springer Nature B.V.
SKU: 9789811994807
Price: 1136 CZK
Availability: InStock

An Illustrative Guide to Practical Methodological Applications in Selected Case Studies

Autor: Pieter W. Buys, Merwe Oberholzer

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer Nature B.V.

Dostupnost: Skladem u dodavatele

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This book focuses on research methodologies that apply to business research, particularly for resear...

Informace o knize

Autor

Pieter W. Buys, Merwe Oberholzer

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2023

Stránek

424

EAN

9789811994807

Enbook ID

43428045

Vydavatel

Springer Nature B.V.

Hmotnost

572

Rozměry

211 x 148 x 28

Kompletní popis

This book focuses on research methodologies that apply to business research, particularly for researchers and managers embarking thereon to support managerial decision-making in the industry. In doing so, the book's objective is to guide business researchers in identifying, defining, and applying rigorous academic methodologies that will enable them to formulate, design, and execute effective research that answers their specific management problems. Such guidance can empower organizational managers to understand that business research can contribute to practical solutions to actual problems experienced in the industry. In addition, by emphasizing the integrative nature between (1) academic research and (2) experienced industry problems, it becomes possible to foster an awareness of such research's potential impact on organizational performance management, sustainability, and resilience. With that, attention is given to narrowing the gap between theory and practice, which requires that fundamentals of scientific research be adhered to while maintaining the delicate balance between a practice-friendly guide to pragmatically sound and academically rigorous business research.

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Business Research

An Illustrative Guide to Practical Methodological Applications in Selected Case Studies

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