Kniha Capturing Campaign Effects

Capturing Campaign Effects

Jazyk: Angličtina
Vazba: Pevná
Dostupnost: Očekávaný dotisk
Termín neznámý
2 494
Brings together a list of experts in the field of campaign effects to study the influence of campaig...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Pevná
Vydáno
2006
Stránek
464
EAN
9780472099214
ISBN
9780472099214
Enbook ID
06311898

Kompletní popis

Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad.

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