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Kniha Case studies in International Management Hakima Lakhdari

Case studies in International Management

International management

Autor: Hakima Lakhdari, Ekaterina Turkina
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: LAP Lambert Academic Publishing
Dostupnost: Skladem u dodavatele
Odesíláme za 8-11 dnů
1 082 Kč
This book is an opportunity to revisit the importance of culture in shaping internationalization str...

Informace o knize

Autor
Hakima Lakhdari, Ekaterina Turkina
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2020
Stránek
120
EAN
9786200788917
Enbook ID
28381069
Vydavatel
LAP Lambert Academic Publishing
Hmotnost
186
Rozměry
152 x 229 x 7

Kompletní popis

This book is an opportunity to revisit the importance of culture in shaping internationalization strategies for organizations. The book offers case studies drawn from recent events and corresponding to real situations. These case studies contribute to a better understanding of Internationalization Strategies and the impact of culture on decisions made by managers or business owners. The book includes five cases.This book approaches Culture as "a set of meanings, values and beliefs of a collective nature and endowed with a certain durability which characterize a group of individuals on national ethnic or other bases, and guide their behavior" Faure and Rubin, 1993. This book is an essential resource for academics and students of international management and International business. It also has significant value for practitioners and entrepreneurs who decide to internationalize their businesses abroad. This book is edited by Hakima Lakhdari (HEC Montréal) and Ekaterina Turkina (HEC Montréal).

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