Changing Minds

Name: Changing Minds
Brand: Harvard Business Review Press
SKU: 9781422103296
Price: 590 CZK
Availability: InStock

Autor: Howard Gardner

Jazyk:

Vazba: Brožovaná

Vydavatel: Harvard Business Review Press

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

590 Kč

Think about the last time you tried to change someone's mind about something important: a voter's po...

Informace o knize

Autor

Howard Gardner

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2006

Stránek

272

EAN

9781422103296

ISBN

1422103293

Enbook ID

04218579

Vydavatel

Harvard Business Review Press

Hmotnost

282

Rozměry

138 x 209 x 19

Kompletní popis

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Changing Minds

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