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Kniha Channel Excellence Axel Schultze

Channel Excellence

Autor: Axel Schultze
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Axel Schultze
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
876 Kč
Channel Excellence reveals insights and provides guidance to leverage global partner networks. The a...

Informace o knize

Autor
Axel Schultze
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
312
EAN
9780615177595
ISBN
061517759X
Enbook ID
04110416
Vydavatel
Axel Schultze
Hmotnost
450
Rozměry
157 x 229 x 18

Kompletní popis

Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect!

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