Chinese Multinationals

Name: Chinese Multinationals
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789812835598
Price: 780 CZK
Availability: InStock

Autor: Jean-Paul Larcon

Jazyk:

Vazba: Brožovaná

Vydavatel: World Scientific Publishing Co Pte Ltd

Dostupnost: 50 % šance

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780 Kč

This book examines the rise of Chinese companies in international markets during the last two decade...

Informace o knize

Autor

Jean-Paul Larcon

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

300

EAN

9789812835598

ISBN

9812835598

Enbook ID

05069341

Vydavatel

World Scientific Publishing Co Pte Ltd

Hmotnost

444

Rozměry

150 x 226 x 16

Kompletní popis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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