Kniha Cigarettes Tara Parker-Pope

Cigarettes

Anatomy of an Industry from Seed to Smoke

Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: The New Press
Dostupnost: 50 % šance
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Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business...

Informace o knize

Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2002
Stránek
208
EAN
9781565847439
ISBN
1565847431
Enbook ID
04814552
Vydavatel
Hmotnost
254
Rozměry
140 x 210 x 16

Kompletní popis

Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.

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