Cinematic Metaphor

Name: Cinematic Metaphor
Brand: De Gruyter
SKU: 9783110579598
Price: 2099 CZK
Availability: InStock

Experience - Affectivity - Temporality

Autor: Cornelia Müller, Hermann Kappelhoff

Jazyk:

Vazba: Pevná

Vydavatel: De Gruyter

Dostupnost: Skladem u dodavatele

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Metaphors in audiovisual media receive increasing attention from film and communication studies as w...

Informace o knize

Autor

Cornelia Müller, Hermann Kappelhoff

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2018

Stránek

296

EAN

9783110579598

ISBN

3110579596

Enbook ID

19649901

Vydavatel

De Gruyter

Hmotnost

652

Rozměry

155 x 230 x 24

Kompletní popis

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

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Cinematic Metaphor

Experience - Affectivity - Temporality

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