Closing the KDD Loop to Improve Website Design

Name: Closing the KDD Loop to Improve Website Design
Brand: VDM Verlag Dr. Müller
SKU: 9783639152487
Price: 1876 CZK
Availability: InStock

A study of using web mining techniques to analyse the browsing behaviour of users

Autor: I-Hsien Ting

Jazyk:

Vazba: Brožovaná

Vydavatel: VDM Verlag Dr. Müller

Dostupnost: U nakladatele na objednávku

Odesíláme za 17-27 dnů

1 876 Kč

Website design is an important criterion for the§success of a website. In order to improve website§d...

Informace o knize

Autor

I-Hsien Ting

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2009

Stránek

272

EAN

9783639152487

Enbook ID

06823770

Vydavatel

VDM Verlag Dr. Müller

Rozměry

150 x 220 x 16

Kompletní popis

Website design is an important criterion for the§success of a website. In order to improve website§design, it is essential to understanding how the§website is used, and it is also helpful for §discovering potential design problems and so for §improving website design.§§The KDD process for website design is an approach§which uses the clickstream data for analysing the§browsing behaviour of users and improving the design§of websites. The four steps of KDD process are Data§Collection and Pre-processing, Pattern Discovery and§Analysis, Recommendation, and Action. However, there§are still some gaps in the KDD process and the KDD§loop has not been closed.§§In this book, research into the KDD process for§website design improvement and related literatures§will be studied. Then, solutions will be proposed to§deal with these problems. Through applications of the§KDD process for website design improvement, we should§better understand the browsing behaviour of users and§also anticipate improved website design. Three§empirical studies are included to show how the KDD§process can be applied in practice, and how the§design of websites can be improved.

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Closing the KDD Loop to Improve Website Design

A study of using web mining techniques to analyse the browsing behaviour of users

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také