Coca-Globalization

Name: Coca-Globalization
Brand: PALGRAVE MACMILLAN
SKU: 9780230603868
Price: 1311 CZK
Availability: InStock

Following Soft Drinks from New York to New Guinea

Autor: Robert J. Foster

Jazyk:

Vazba: Brožovaná

Vydavatel: PALGRAVE MACMILLAN

Dostupnost: Skladem u dodavatele v malém množství

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This book explores globalization through a historical and anthropological study of how familiar soft...

Informace o knize

Autor

Robert J. Foster

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2008

Stránek

275

EAN

9780230603868

ISBN

0230603866

Enbook ID

04555675

Vydavatel

PALGRAVE MACMILLAN

Hmotnost

382

Rozměry

142 x 210 x 15

Kompletní popis

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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Coca-Globalization

Following Soft Drinks from New York to New Guinea

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také