Coffee Paradox

Name: Coffee Paradox
Brand: Bloomsbury Publishing
SKU: 9781842774564
Price: 2648 CZK
Availability: InStock

Global Markets, Commodity Trade and the Elusive Promise of Development

Autor: Benoit Daviron, Stefano Ponte

Jazyk:

Vazba: Pevná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 14-21 dnů

2 648 Kč

The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' i...

Informace o knize

Autor

Benoit Daviron, Stefano Ponte

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2005

Stránek

320

EAN

9781842774564

ISBN

1842774565

Enbook ID

05095046

Vydavatel

Bloomsbury Publishing

Hmotnost

508

Rozměry

222 x 147 x 22

Kompletní popis

The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' in consuming countries and a 'coffee crisis' in producing countries. This book shows that the 'coffee paradox' exists because the coffee farmers sell and the coffee consumers buy embed increasingly different 'attributes'. The distribution of value along the coffee chain is then determined by how actors define, control and value its different attributes - given a certain demand and supply situation. The authors argue that the passage from the 'economy of things' to the 'economy of ideas' leaves limited perspectives for primary commodity producers. At the same time, new opportunities provided by 'speciality' and 'ethical' markets can be exploited - but only if producers become more active in shaping standards, producing new attributes, adding service activities to a product, and controlling intellectual property rights associated to the identity of a product.

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Coffee Paradox

Global Markets, Commodity Trade and the Elusive Promise of Development

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také