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Cognition & Strategy

Name: Cognition & Strategy
Brand: Emerald Publishing Limited
SKU: 9781784419462
Price: 4193 CZK
Availability: InStock

Autor: Giovanni Gavetti

Jazyk:

Vazba: Pevná

Vydavatel: Emerald Publishing Limited

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

4 193 Kč

In this volume we explore leading research on the topic of business models that takes the demand sid...

Informace o knize

Autor

Giovanni Gavetti

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2015

Stránek

600

EAN

9781784419462

ISBN

178441946X

Enbook ID

09183224

Vydavatel

Emerald Publishing Limited

Hmotnost

1012

Rozměry

236 x 163 x 50

Kompletní popis

In this volume we explore leading research on the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with cognition and gives a better understanding of how managers frame business models, how they manipulate models, and the connections between framing and the real world. This cognitive dimension is a new departure for the literature; it allows a better understanding of the rapid evolution of ways to do business. The second part deals with business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes - in particular the critical question of how to achieve scale and scope, and the role of modularity in the cognitive and real worlds. Contributions come from established and emerging scholars in US, Europe and Asia.