Collaborative Promotions

Name: Collaborative Promotions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642133923
Price: 1311 CZK
Availability: InStock

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Autor: Daniela Wiehenbrauk

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnost: Skladem u dodavatele v malém množství

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Promotions are at the same time beloved and feared by both food retailers and branded goods manufact...

Informace o knize

Autor

Daniela Wiehenbrauk

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2010

Stránek

153

EAN

9783642133923

ISBN

3642133924

Enbook ID

01655957

Vydavatel

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnost

570

Rozměry

155 x 235 x 13

Kompletní popis

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand s sale. Feared because there is uncertainty about the competitors behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.§Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

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Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také