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Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

Autor: Fredrik Andren-Sandberg

Jazyk:

Vazba: Brožovaná

Vydavatel: Springer International Publishing AG

Dostupnost: Skladem u dodavatele v malém množství

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This book takes a fresh look at pricing, product differentiation and the need for decommoditisation...

Informace o knize

Autor

Fredrik Andren-Sandberg

Jazyk

Angličtina

Vazba

Kniha - Brožovaná

Vydáno

2019

Stránek

142

EAN

9783319891842

Enbook ID

21136332

Vydavatel

Springer International Publishing AG

Hmotnost

454

Rozměry

155 x 235 x 9

Kompletní popis

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.

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Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

Informace o knize

Kompletní popis

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