Kniha Communicate in a Crisis Kate Hartley

Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Autor: Kate Hartley
Jazyk: Angličtina
Vazba: Brožovaná
Vydavatel: Kogan Page Ltd
Dostupnost: Skladem u dodavatele
Odesíláme za 14-21 dnů
1 054
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, p...

Informace o knize

Autor
Jazyk
Angličtina
Vazba
Kniha - Brožovaná
Vydáno
2019
Stránek
256
EAN
9780749486501
ISBN
0749486503
Enbook ID
22008423
Vydavatel
Hmotnost
416
Rozměry
234 x 159 x 15

Kompletní popis

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuel

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