Communicating Globally

Name: Communicating Globally
Brand: Bloomsbury Publishing
SKU: 9780333921371
Price: 1126 CZK
Availability: InStock

An Integrated Marketing Approach

Autor: Don E. Schultz, Philip J. Kitchen, Philip J. kitchen

Jazyk:

Vazba: Pevná

Vydavatel: Bloomsbury Publishing

Dostupnost: Skladem u dodavatele

Odesíláme za 10-18 dnů

1 126 Kč

Corporate globalization has created a growing worldwide demand for guidance on how to apply the prin...

Informace o knize

Autor

Don E. Schultz, Philip J. Kitchen, Philip J. kitchen

Jazyk

Angličtina

Vazba

Kniha - Pevná

Vydáno

2000

Stránek

280

EAN

9780333921371

ISBN

0333921372

Enbook ID

04600117

Vydavatel

Bloomsbury Publishing

Hmotnost

562

Rozměry

155 x 235 x 22

Kompletní popis

Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors explain the latest marketing communications theories, and illustrate them with examples, vignettes and 5 in-depth case studies (British Telecom, DeBeers, Oral B, Dow Chemicals and Orange plc.

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Produkty

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Communicating Globally

An Integrated Marketing Approach

Informace o knize

Kompletní popis

Mohlo by vás zajímat

Zákaznicí kteří koupili tuto knihu koupili také